TLAB Quick Take: "The Aeron Chair: A Lesson in Innovation that Speaks Volumes"
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Think Like a Brand, Not a Bank
You know, the real magic of innovation isn't about giving people what they ask for. It's about delivering what they didn't even know they needed. The Aeron chair wasn't just an upgrade to the office chair; it was a complete reinvention. It redefined what we expect from a chair and set a new benchmark for comfort and design.
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An example of how to apply brand thinking to product development.
Size
3.96 MB
Length
4 pages
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