TLAB Quick Take: "The Aeron Chair: A Lesson in Innovation that Speaks Volumes"

One could argue that the truest hallmark of innovation is not just answering what people ask for but anticipating what they don’t even know they need. There’s no better example of this than the evolution of the humble office chair, specifically the genesis of the Aeron chair, a product that rewrote the rules and set the new standard.

Read on for more plus a hands-on exercise that you won't want to miss!