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TLAB Quick Take: Emotional Connection

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TLAB Quick Take: Emotional Connection

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Most bankers think customers select an institution because of its products and features. But the days when a customer chose a bank based on account fees or interest rates are long gone.

Today, customers want to connect emotionally with the organizations and institutions they do business with.

So, how do you create emotional connection as a bank brand?

By creating the right brand mindset.

Download this TLAB Quick Take for more!

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