TLAB Quick Take: The Story of Valeria Cole, the Brain Behind Teadora Beauty

In this excerpt from the new e-book, Think Like a Brand, Not a Bank: Inspirations and Exercises, you'll into the captivating story of Valeria Cole, the force behind the sustainable beauty brand, Teadora. Drawing inspiration from her Brazilian roots, Valeria combined her passion for natural ingredients from the Amazon rainforest with modern skincare needs. Her vision for Teadora was molded by childhood memories of her grandmother sharing tales of the potent native ingredients and their benefits. However, Valeria's journey wasn't free from challenges. Before Teadora's success, she faced setbacks, from formulation issues to market acceptance, but her brand mindset – grounded in authenticity, sustainability, and a connection to her roots – helped her navigate these challenges. Key takeaways highlight the power of grounding a brand in genuine personal experiences and passions, the importance of sustainability in today's market, and the resilience required to turn failures into stepping stones. The chapter underscores how deeply personal narratives can create a powerful brand story, resonate with consumers, and contribute to a brand's long-term success.